Sound Communication: The Holdcom Blog

Seize Your Marketing with Audio Marketing or Sonic Branding

A memorable marketing campaign increases awareness, value, and perception of the brand. Brand Image isn't developed by visual content alone, but by sonic branding. The higher the customer's awareness of your message, the more likely for it to impact their memory. Memory is exactly what makes a...

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How to Improve the In-Store Customer Experience

As a marketer, I know that a customer's in-store experience greatly contributes to his or her overall impression of a brand. Although Old Navy, Gap, and Banana Republic are owned by the same parent company, the experience in and target customer of these stores are very, very different. 

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5 Ways to Utilize Audio to Enhance Your Small Business

Giving your small business a voice can enhance marketing and customer service intiatives. By incorporating a professional human voice into your marketing strategies you can establish a more personal relationship with your customers while creating a more professional image for your business. ...

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Overhead Music Sets the Tone [Infographic]

I was at the supermarket the other day, and I was feeling kind of uncomfortable. I couldn’t put my finger on why I had such an odd feeling, until an overhead announcement broke the silence. “That’s it!” I thought to myself, “It’s completely silent in this store.” Shopping in the ultra-quiet...

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