Sound Communication: The Holdcom Blog

How to Repurpose your Existing Message On Hold Content

So, you've written an eBook, White Paper, or Guide. You've chopped it up into a series of blog posts. You've created a video and webinar about the same content. With one idea, you've gotten a lot of bang for your buck, you savvy marketer you! Repurposing content is a great way to stretch your...

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Script Tip: Take your Message On Hold Back to School

Whether or not you have children, the Back to School season affects you. Perhaps your commute becomes that much longer because school buses are back on the road. Or employees and co-workers have to readjust their work schedule to accommodate school hours and the drop-off/pick-up schedule for...

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How to Structure a Message On Hold Program

You can do a lot with Message On Hold programs: Give client testimonials, offer special deals and promotions. create a game show, let your CEO or President present a special message...and the list goes on. In fact, the options you have are nearly limitless: as long as you record it, you can put...

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The AP Sanctions "Hopefully": What it Means for Your On Hold Marketing

I love to read about the quirks of the English language and how they came to be, so I subscribe to Grammar Girl's blog at Quick and Dirty Tips. It's perfect for those times when you can't decide between affect and effect or complimentary and complementary. She's also a great source for...

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Common Mistaskes in Financial Industry Message On Hold Programs

A bank or credit union's telephone system is often an integral part of customer service. Clients will use an automated phone system to check account balances and members with more complicated inquiries wait on hold for support. During these critical moments on the phone, businesses in the...

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Voice Prompt Script Tip: Is "Touch" the New "Press" or "Click"?

Language is a fluid, ever changing doctrine. It's constantly updated with new terms and forms of words as technologies and generations evolve. The self-editing and adoption of these terms and phrases happens almost organically as one word is used more frequently and falls into favor within our...

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15 Voice Prompt Blunders To Avoid in your IVR System

When writing voice prompts for IVR or ACD systems, clear concise communication is key. The thing about a well structured call-processing system with properly recorded voice prompts is that you just don't notice it. What you do notice, however, is a system that is riddled with problems and...

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Spring Into Your Next Message On Hold Update

We might still be dealing with winter snow, but now is the time to give your Message On Hold program a thorough spring cleaning. Since a seasonally-relevant on hold marketing program is the most appealing to callers, you should freshen up your messages throughout the year.

What can you do...

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How Much Can I Say On Hold? (Part 2)

Part 1 of this article discussed what kind of content you can fit into Messages On Hold of certain lengths, based onwords per minute. A complete Message On Hold program will include music and marketing messages. On average, our clients request 4-minute-long Message On Hold programs. In part 1,...

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