Sound Communication: The Holdcom Blog

How Much Can I Say On Hold? (Part 2)

Part 1 of this article discussed what kind of content you can fit into Messages On Hold of certain lengths, based onwords per minute. A complete Message On Hold program will include music and marketing messages. On average, our clients request 4-minute-long Message On Hold programs. In part 1,...

Read More

How Much Can I Say On Hold? (Part 1)

As you may have learned in our previous blog, a ­voice over talent can speak approximately 112 words per minute. It’s important that you don’t stuff too much content into your Message On Hold program, as it will be overwhelming to your callers and difficult to understand. As your finished on...

Read More

How To Avoid Jargon In On Hold Marketing

Jargon, or “Special words or expressions that are used by a particular profession or group and are difficult for others to understand,” is often a deal-breaker when developing effective marketing programs. On hold, marketing messages are heard, not seen or read, so it’s especially important to...

Read More

Daylight Savings Time Reminder

Don't forget to turn your clocks back this weekend. Daylight Savings Time ends Saturday Night. Enjoy the extra hour of sleep, and make sure you don't get as confused about the time change as our audio production team:

Read More

Audio Marketing Script Tip: Brainstorm Correctly

Did you learn how to brainstorm when you were in school? Our teachers taught us how to work in groups and the right ways to resolve conflicts, but brainstorming techniques were rarely part of the curriculum.  So what is brainstorming?

Wikipedia says that Brainstorming is a group creativity...

Read More