Sound Communication: The Holdcom Blog

Message On Hold: Script Tips to Keep Callers From Pouting

Children want what they want, RIGHT NOW.  Oh the potential drama which ensues if parents tell them to be patient. Their excitement builds and they slip into an imaginary world picturing themselves with the prized possession. But disaster can strike the moment they run out of patience. 

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National Small Business Week is here! Check Out These Small Business Resources

National Small Business Week, first proclaimed in 1963, celebrates America's entrepreneurs and small business owners. According to the US Small Business Administration, more than half of Americans own or work for a small business. Small businesses are responsible for creating "about two out of...

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3 Types of Audio Scripts for your Phone System

Do you need a script for your phone system recordings? What kind of phone system script are you looking for? Many people aren't sure; do they need a Message On Hold program? Voice Prompts for their IVR System or Auto Attendant? A Simple Voicemail Greeting?

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5 Grammatical Errors to Avoid In Your Audio Script Writing

Writing a script can be harder than it looks, because by definition a script is intended to be read out loud.  When scripting your own Message On Hold program, virtual tour narration, or podcast, simple grammatical errors can confuse voice over talent reading the script and your listeners....

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The Difference Between Speech and Writing

Do you write the way you speak? Do you speak the way you write? Probably not. Although talking and writing are forms of communication, they're often very different. Writing is, in general, a more formal pursuit than speaking. When writing, we tend to take our time, add punctuation, re-read...

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Should I use Superlatives in My On Hold Communication?

"We offer the greatest customer service." "Our business is dedicated to using the latest technology." "We're the best." These are the kind of superlatives that, when not supported by factual evidence, can really turn off customers. When creating any kind of marketing content, it's always...

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How Sound Increases eLearning Interactivity and Learner Engagement

The beauty of is that its computer-based format allows for designers and trainers to include many interactive elements that make presentations experiential. Contemporary web based training programs can include mutlimedia, like pictures, sounds, and videos. By including more multimedia,...

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Keep It Simple: How to Choose Content for Message On Hold Programs

Because every business is multifaceted, it’s easy to present too much information. While it’s true that content is king, sometimes too much content is total overload. For visual and written content, this might not be a major problem, but for Message On Hold programs and other audio scripts,...

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Adding Personality to Message On Hold Programs

How do you define your brand? Trendy? Funny? Irreverent? Caring? Elegant?  How can you communicate the unique elements of your brand if you’re playing a generic Message On Hold program? You can’t. To effectively introduce your callers to your business as a brand, you have to weave your...

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Holdcom University: Audio for Marketing and Customer Service

Did you know that, in addition to Sound Communication, we also write other free resources about using audio for marketing and customer service strategies? We have a collection of industry-specific guides, tips for creating programs, and slide presentations for visual learners. Are complete...

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