Sound Communication: The Holdcom Blog

7 Elements of a Real Estate Professional's Voicemail Greeting

As a real estate professional, you're always on the go. Whether showing homes and apartments to a prospective client or staging a home for sale, it's likely that you're out of the office quite often. Anyone in the industry knows that, out of the office is a good place to be. Unfortunately, it...

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Should I use Superlatives in My On Hold Communication?

"We offer the greatest customer service." "Our business is dedicated to using the latest technology." "We're the best." These are the kind of superlatives that, when not supported by factual evidence, can really turn off customers. When creating any kind of marketing content, it's always...

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How Sound Increases eLearning Interactivity and Learner Engagement

The beauty of is that its computer-based format allows for designers and trainers to include many interactive elements that make presentations experiential. Contemporary web based training programs can include mutlimedia, like pictures, sounds, and videos. By including more multimedia,...

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Keep It Simple: How to Choose Content for Message On Hold Programs

Because every business is multifaceted, it’s easy to present too much information. While it’s true that content is king, sometimes too much content is total overload. For visual and written content, this might not be a major problem, but for Message On Hold programs and other audio scripts,...

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Adding Personality to Message On Hold Programs

How do you define your brand? Trendy? Funny? Irreverent? Caring? Elegant?  How can you communicate the unique elements of your brand if you’re playing a generic Message On Hold program? You can’t. To effectively introduce your callers to your business as a brand, you have to weave your...

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Holdcom University: Audio for Marketing and Customer Service

Did you know that, in addition to Sound Communication, we also write other free resources about using audio for marketing and customer service strategies? We have a collection of industry-specific guides, tips for creating programs, and slide presentations for visual learners. Are complete...

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11 Tips for Writing Your Own On Hold Marketing Program

Scripts written for Message On Hold and other audio marketing programs are very different from pieces written for script. Instead of being read silently, MOH scrips are heard and must be written for the ear. Special considerations must be takent to ensure these scripts are effective. some...

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Using the Five "Eyes" to Create Valuable Audio Marketing Content

Audio is a tool that can be used to increase your brand’s visibility in traditional and internet marketing initiatives. Strategically incorporating audio can be a means to attracting new business and communicating with longtime clients. A key to successful marketing is visibility, which is...

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Message On Hold Script Tips - 10 Commonly Misused Words

Because language is a fluid, living thing, it can be easy to use the wrong word here and there. Often, we will colloquially and conventionally use a certain word, like towards, which is technically incorrect. Other times, antiquated words manage to slip into our vocabulary, but they make very...

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3 Things To Avoid When Writing Your Own On Hold Marketing Script

So m e companies like to write their own script for the company Message On Hold program.  We understand that no one knows your business better than you do. However, there are some no -no’s that you want to steer clear of. Here are three bad practices that you'll want to avoid, and...
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