Sound Communication: The Holdcom Blog

How Sound Increases eLearning Interactivity and Learner Engagement

The beauty of is that its computer-based format allows for designers and trainers to include many interactive elements that make presentations experiential. Contemporary web based training programs can include mutlimedia, like pictures, sounds, and videos. By including more multimedia,...

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Keep It Simple: How to Choose Content for Message On Hold Programs

Because every business is multifaceted, it’s easy to present too much information. While it’s true that content is king, sometimes too much content is total overload. For visual and written content, this might not be a major problem, but for Message On Hold programs and other audio scripts,...

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Adding Personality to Message On Hold Programs

How do you define your brand? Trendy? Funny? Irreverent? Caring? Elegant?  How can you communicate the unique elements of your brand if you’re playing a generic Message On Hold program? You can’t. To effectively introduce your callers to your business as a brand, you have to weave your...

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Holdcom University: Audio for Marketing and Customer Service

Did you know that, in addition to Sound Communication, we also write other free resources about using audio for marketing and customer service strategies? We have a collection of industry-specific guides, tips for creating programs, and slide presentations for visual learners. Are complete...

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11 Tips for Writing Your Own On Hold Marketing Program

Scripts written for Message On Hold and other audio marketing programs are very different from pieces written for script. Instead of being read silently, MOH scrips are heard and must be written for the ear. Special considerations must be takent to ensure these scripts are effective. some...

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Using the Five "Eyes" to Create Valuable Audio Marketing Content

Audio is a tool that can be used to increase your brand’s visibility in traditional and internet marketing initiatives. Strategically incorporating audio can be a means to attracting new business and communicating with longtime clients. A key to successful marketing is visibility, which is...

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Message On Hold Script Tips - 10 Commonly Misused Words

Because language is a fluid, living thing, it can be easy to use the wrong word here and there. Often, we will colloquially and conventionally use a certain word, like towards, which is technically incorrect. Other times, antiquated words manage to slip into our vocabulary, but they make very...

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5 Message on Hold Proofreading Tips

Proofreading is an essential step of writing for business applications, and one that often times gets less than the attention it deserves.   From publishing a blog, Tweet, or newsletter article to sending an important email to a key client, proofreading more often than not consists of a quick...

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"What's Your Address?" Ask Holdcom!

April 11, 2011 Jeremy Fishman script tips

The following blog is contributed by our Senior Script Consultant, Rob LeFever

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Voice Prompt Tips: Writer's Bad Habits

When I was studying creative writing at the University of Rochester, my professor would begin each lesson with “bad habits” most growing writers practice. One that applies to script writing, resumes, and newsletters – persuasive material – is using adverbs and adjectives to qualify your ideas. This...

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