Sound Communication: The Holdcom Blog

National Small Business Week is here! Check Out These Small Business Resources

National Small Business Week, first proclaimed in 1963, celebrates America's entrepreneurs and small business owners. According to the US Small Business Administration, more than half of Americans own or work for a small business. Small businesses are responsible for creating "about two out of...

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The Myth of Zero Hold Time

If you ask people what they're playing for callers waiting on hold, you'll hear (at least) one of a few answers:

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5 Grammatical Errors to Avoid In Your Audio Script Writing

Writing a script can be harder than it looks, because by definition a script is intended to be read out loud.  When scripting your own Message On Hold program, virtual tour narration, or podcast, simple grammatical errors can confuse voice over talent reading the script and your listeners....

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4 Ways to Reuse Your Healthcare Facility's Message On Hold Program

Healthcare facilities – namely hospitals and medical centers – have an array of events and innovations taking place, often on a daily basis. Holdcom has been proud to further promote these events for our clients nationwide, mainly in the Message On Hold format. However, audio that was recorded for...

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The Difference Between Speech and Writing

Do you write the way you speak? Do you speak the way you write? Probably not. Although talking and writing are forms of communication, they're often very different. Writing is, in general, a more formal pursuit than speaking. When writing, we tend to take our time, add punctuation, re-read...

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Common Mistaskes in Financial Industry Message On Hold Programs

A bank or credit union's telephone system is often an integral part of customer service. Clients will use an automated phone system to check account balances and members with more complicated inquiries wait on hold for support. During these critical moments on the phone, businesses in the...

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How Much Can I Say On Hold? (Part 2)

Part 1 of this article discussed what kind of content you can fit into Messages On Hold of certain lengths, based onwords per minute. A complete Message On Hold program will include music and marketing messages. On average, our clients request 4-minute-long Message On Hold programs. In part 1,...

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11 Tips for Writing Your Own On Hold Marketing Program

Scripts written for Message On Hold and other audio marketing programs are very different from pieces written for script. Instead of being read silently, MOH scrips are heard and must be written for the ear. Special considerations must be takent to ensure these scripts are effective. some...

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Audio Marketing Script Tip: Write for the Ear

When writing scripts for Messages On Hold, IVR Announcements, or other audio marketing programs, you'll often be told that you should “write for the ear.” Writing a script is different than writing printed materials because scripts are meant to be heard and printed materials are intended to be...

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Why Audio is a Key Tool in Conveying Time-Sensitive Information

How does your business convey time-sensitive information to your customer base? Have you covered all areas of communication? Are you reaching as many people as you need to in an effective manner? There are efficient ways to get your message heard, such as various forms of social media, but more...

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