Sound Communication: The Holdcom Blog

National Small Business Week is here! Check Out These Small Business Resources

National Small Business Week, first proclaimed in 1963, celebrates America's entrepreneurs and small business owners. According to the US Small Business Administration, more than half of Americans own or work for a small business. Small businesses are responsible for creating "about two out of...

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The Myth of Zero Hold Time

If you ask people what they're playing for callers waiting on hold, you'll hear (at least) one of a few answers:

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5 Grammatical Errors to Avoid In Your Audio Script Writing

Writing a script can be harder than it looks, because by definition a script is intended to be read out loud.  When scripting your own Message On Hold program, virtual tour narration, or podcast, simple grammatical errors can confuse voice over talent reading the script and your listeners....

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Healthcare Marketing: 6 Ways to Reuse Message On Hold

As a healthcare provider there is a ton of information to be shared such as: medical innovations, disease prevention, and seasonal tips. A great way to share this content with patients is by utilizing your Message On Hold script and audio recordings. Patients who are on hold are a captive audience...

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The Difference Between Speech and Writing

Do you write the way you speak? Do you speak the way you write? Probably not. Although talking and writing are forms of communication, they're often very different. Writing is, in general, a more formal pursuit than speaking. When writing, we tend to take our time, add punctuation, re-read...

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Common Mistaskes in Financial Industry Message On Hold Programs

A bank or credit union's telephone system is often an integral part of customer service. Clients will use an automated phone system to check account balances and members with more complicated inquiries wait on hold for support. During these critical moments on the phone, businesses in the...

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7 Elements of a Real Estate Professional's Voicemail Greeting

As a real estate professional, you're always on the go. Whether showing homes and apartments to a prospective client or staging a home for sale, it's likely that you're out of the office quite often. Anyone in the industry knows that, out of the office is a good place to be. Unfortunately, it...

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15 Voice Prompt Blunders To Avoid in your IVR System

When writing voice prompts for IVR or ACD systems, clear concise communication is key. The thing about a well structured call-processing system with properly recorded voice prompts is that you just don't notice it. What you do notice, however, is a system that is riddled with problems and...

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How Much Can I Say On Hold? (Part 2)

Part 1 of this article discussed what kind of content you can fit into Messages On Hold of certain lengths, based onwords per minute. A complete Message On Hold program will include music and marketing messages. On average, our clients request 4-minute-long Message On Hold programs. In part 1,...

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11 Tips for Writing Your Own On Hold Marketing Program

Scripts written for Message On Hold and other audio marketing programs are very different from pieces written for script. Instead of being read silently, MOH scrips are heard and must be written for the ear. Special considerations must be takent to ensure these scripts are effective. some...

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