Sound Communication: The Holdcom Blog

Common Mistaskes in Financial Industry Message On Hold Programs

A bank or credit union's telephone system is often an integral part of customer service. Clients will use an automated phone system to check account balances and members with more complicated inquiries wait on hold for support. During these critical moments on the phone, businesses in the...

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7 Elements of a Real Estate Professional's Voicemail Greeting

As a real estate professional, you're always on the go. Whether showing homes and apartments to a prospective client or staging a home for sale, it's likely that you're out of the office quite often. Anyone in the industry knows that, out of the office is a good place to be. Unfortunately, it...

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How Much Can I Say On Hold? (Part 2)

Part 1 of this article discussed what kind of content you can fit into Messages On Hold of certain lengths, based onwords per minute. A complete Message On Hold program will include music and marketing messages. On average, our clients request 4-minute-long Message On Hold programs. In part 1,...

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11 Tips for Writing Your Own On Hold Marketing Program

Scripts written for Message On Hold and other audio marketing programs are very different from pieces written for script. Instead of being read silently, MOH scrips are heard and must be written for the ear. Special considerations must be takent to ensure these scripts are effective. some...

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Audio Marketing Script Tip: Write for the Ear

When writing scripts for Messages On Hold, IVR Announcements, or other audio marketing programs, you'll often be told that you should “write for the ear.” Writing a script is different than writing printed materials because scripts are meant to be heard and printed materials are intended to be...

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Why Audio is a Key Tool in Conveying Time-Sensitive Information

How does your business convey time-sensitive information to your customer base? Have you covered all areas of communication? Are you reaching as many people as you need to in an effective manner? There are efficient ways to get your message heard, such as various forms of social media, but more...

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Message On Hold Script Tips - 10 Commonly Misused Words

Because language is a fluid, living thing, it can be easy to use the wrong word here and there. Often, we will colloquially and conventionally use a certain word, like towards, which is technically incorrect. Other times, antiquated words manage to slip into our vocabulary, but they make very...

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How to Use Twitter to Enhance Message On Hold Content

Ashton Kutcher isn't the only one tweeting anymore: many businesses have adopted Twitter. The social media site is used by businesses as a way to connect with their customers, become involved in their community, and grow their business. Do you tweet? If you don't, take some time to learn more...

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5 Message on Hold Proofreading Tips

Proofreading is an essential step of writing for business applications, and one that often times gets less than the attention it deserves.   From publishing a blog, Tweet, or newsletter article to sending an important email to a key client, proofreading more often than not consists of a quick...

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Twitter is a Feedback Tool for On Hold Marketing, Too

If you have spent any time checking out the Holdcom website, you might have noticed that a few of our pages have a “hold time” twitter feed.  This feed picks up tweets from twitter users who find themselves on hold—some good, some bad, some hilarious. 

 

 

 Here are some examples of what...

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