Sound Communication: The Holdcom Blog

Who Should Write a Message On Hold Program?

The value of a Message On Hold program is largely dependent on the content of that program - the script. As I've said before, playing just music on hold - without voice and messages - is not as successful as playing a full Message On Hold program. So once you've decided that complete on hold...

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The Difference Between Speech and Writing

Do you write the way you speak? Do you speak the way you write? Probably not. Although talking and writing are forms of communication, they're often very different. Writing is, in general, a more formal pursuit than speaking. When writing, we tend to take our time, add punctuation, re-read...

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Script Tip: Take your Message On Hold Back to School

Whether or not you have children, the Back to School season affects you. Perhaps your commute becomes that much longer because school buses are back on the road. Or employees and co-workers have to readjust their work schedule to accommodate school hours and the drop-off/pick-up schedule for...

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How to Structure a Message On Hold Program

You can do a lot with Message On Hold programs: Give client testimonials, offer special deals and promotions. create a game show, let your CEO or President present a special message...and the list goes on. In fact, the options you have are nearly limitless: as long as you record it, you can put...

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The AP Sanctions "Hopefully": What it Means for Your On Hold Marketing

I love to read about the quirks of the English language and how they came to be, so I subscribe to Grammar Girl's blog at Quick and Dirty Tips. It's perfect for those times when you can't decide between affect and effect or complimentary and complementary. She's also a great source for...

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Keep It Simple: How to Choose Content for Message On Hold Programs

Because every business is multifaceted, it’s easy to present too much information. While it’s true that content is king, sometimes too much content is total overload. For visual and written content, this might not be a major problem, but for Message On Hold programs and other audio scripts,...

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How Much Can I Say On Hold? (Part 1)

As you may have learned in our previous blog, a ­voice over talent can speak approximately 112 words per minute. It’s important that you don’t stuff too much content into your Message On Hold program, as it will be overwhelming to your callers and difficult to understand. As your finished on...

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Adding Personality to Message On Hold Programs

How do you define your brand? Trendy? Funny? Irreverent? Caring? Elegant?  How can you communicate the unique elements of your brand if you’re playing a generic Message On Hold program? You can’t. To effectively introduce your callers to your business as a brand, you have to weave your...

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Happy 2012! ...How do voice over talent say that?

Happy New Year! And what year is it? 2012, of course… but is that “twenty twelve” or “two thousand twelve”? As we transitioned from the 1990s into the 2000s, people stopped saying the first two digits together (i.e. “nineteen”) and switched to saying the whole number (e.g. “two thousand”,...

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