Sound Communication: The Holdcom Blog

Keep It Simple: How to Choose Content for Message On Hold Programs

Because every business is multifaceted, it’s easy to present too much information. While it’s true that content is king, sometimes too much content is total overload. For visual and written content, this might not be a major problem, but for Message On Hold programs and other audio scripts,...

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How Much Can I Say On Hold? (Part 1)

As you may have learned in our previous blog, a ­voice over talent can speak approximately 112 words per minute. It’s important that you don’t stuff too much content into your Message On Hold program, as it will be overwhelming to your callers and difficult to understand. As your finished on...

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Adding Personality to Message On Hold Programs

How do you define your brand? Trendy? Funny? Irreverent? Caring? Elegant?  How can you communicate the unique elements of your brand if you’re playing a generic Message On Hold program? You can’t. To effectively introduce your callers to your business as a brand, you have to weave your...

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Happy 2012! ...How do voice over talent say that?

Happy New Year! And what year is it? 2012, of course… but is that “twenty twelve” or “two thousand twelve”? As we transitioned from the 1990s into the 2000s, people stopped saying the first two digits together (i.e. “nineteen”) and switched to saying the whole number (e.g. “two thousand”,...

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How To Avoid Jargon In On Hold Marketing

Jargon, or “Special words or expressions that are used by a particular profession or group and are difficult for others to understand,” is often a deal-breaker when developing effective marketing programs. On hold, marketing messages are heard, not seen or read, so it’s especially important to...

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Turn Your IVR System Into a Customer Service Strategy

Do you see your as a utilitarian component of your phone system? If you do, you’re right—it is. By helping to answer calls and appropriate route callers, it’s important that it works correctly and efficiently. With an automated system in place, voice prompts become the critical way you...

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5 Fixes for Terrible Webinar Audio

I participated in a webinar the other day. It was one I was really looking forward to attending and I hoped I would get a lot out of it. I logged in, took out a notebook, and put in my headphones. I was ready to go—until I heard the presenter’s voice. It was crackly and soft, with static and...

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Holdcom University: Audio for Marketing and Customer Service

Did you know that, in addition to Sound Communication, we also write other free resources about using audio for marketing and customer service strategies? We have a collection of industry-specific guides, tips for creating programs, and slide presentations for visual learners. Are complete...

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5 Best Practices for IVR Announcements

If you have an IVR system, the impression it gives your callers is very important. It’s often your first line of customer service and the first area where poor planning can produce frustrated clients. Keep these best practices in mind to ensure your voice prompts are helping the caller...

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Ensuring Correct Pronunciations in Message On Hold Scripts

Speech is a largely unconscious process. We might think about what we want to say, but we intuitively know how to say certain words, acceptable volumes, and where to place pauses. Depending on where you live and what dialect of a language you speak, there might be differences in pronunciation....

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