Sound Communication: The Holdcom Blog

How to Use Overhead Music and Announcements in Your Fitness Center

Fitness centers often run into a few problems when playing overhead music or announcements. First and foremost, background music must be legally licensed to ensure these facilities don't incur fines. Additionally, programming overhead announcements can be tricky, because the right message has to...

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Creating More Effective Online Presentations with Sound

Some people say that there are two kinds of people in the world: those who like to read, and those who like to listen. That’s great—because contemporary technology allows us to create content that is appealing to BOTH groups of people.  Slide Presentations let you do both at the same time....

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Professional Voice Recording Tips

Learn everything you need to know about recording a professional voice message from proper equipment, to correct voice inflection, to editing tips.

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5 Ways to Utilize Audio to Enhance Your Small Business

Giving your small business a voice can enhance marketing and customer service intiatives. By incorporating a professional human voice into your marketing strategies you can establish a more personal relationship with your customers while creating a more professional image for your business. ...

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11 Tips for Writing Your Own On Hold Marketing Program

Scripts written for Message On Hold and other audio marketing programs are very different from pieces written for script. Instead of being read silently, MOH scrips are heard and must be written for the ear. Special considerations must be takent to ensure these scripts are effective. some...

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5 Ways Hospitality Properties Can Leverage Internet Audio

Although the internet is primarily a visual space, audio can be used to enhance marketing and customer service initiatives online. From an audio logo and sonic brand to adding your voice to Facebook and Twitter, website audio and sound for social media are a way to attract customers and keep them...
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6 Rs for Professional Voicemail Greetings [Slide Presentation]

Do you know how to record a professional voicemail for your cell phone or office line? Do you know what your current voicemail greeting sounds like? When was the last time you checked?
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