Sound Communication: The Holdcom Blog

Audio for Social Media — The Next Big Thing or Already Here?

October 23, 2012 Juli Durante social media, video, tips

The Facebook "status update" is over. Years ago, the site required "is" to be part of a status. So, my current status might be "Juli Durante is writing a blog". Now, you can post anything in an update. And we call them updates, not status updates. Many social sites have become less about what...

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Unexpected Ways Audio Can Help Improve Social Media Promotion

"If you build it, they will come" is a popular mantra, but it doesn't really work for social media sites. If you're trying to grow your social media presence, you might feel like you're fighting an uphill battle. How are you attracting people to your profiles? What are you offering on social...
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Embracing Technology in Healthcare Facilities: Social Media (part 1)

According to the Wall Street Journal, the number one trend in healthcare for 2012—the trend that all other trends will rely upon—is technology. He says that technology will, “propel consumers to have more engaged and interactive experiences with not only their doctors/providers but healthcare...

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Ways Healthcare Facilities Can Incorporate Audio in Social Media

Using audio on social media sites can be a strategic way to reach a growing, tech-savvy customer base. Audio tweeting, podcasting, and creating informative video content are all ways to get your customers talking online. Virtual tours with engaging audio can help you bring virtual visitors into...

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Emoticons: The Limitations of Text and the Need for Internet Audio

:) :( :P Do you know what any of these symbols mean? You probably do—they’re emoticons, the tool we use to show emotions online. The first modern emoticon was proposed by Scott Fahlman of Carnegie Mellon in 1982 as a “Character sequence for joke markers.” Fahlman was used to posting online and...

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Your Customers Are Shouting, Are You Listening?

Customer service complaints are being pumped out live, and consistently while the these customers are hot and bothered. Twitter has enabled millions to broadcast their negative customer service experiences to all of their “followers” and maybe their followers' followers.  No longer is there...

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How to Use Twitter to Enhance Message On Hold Content

Ashton Kutcher isn't the only one tweeting anymore: many businesses have adopted Twitter. The social media site is used by businesses as a way to connect with their customers, become involved in their community, and grow their business. Do you tweet? If you don't, take some time to learn more...

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The New Online Healthcare Industry

More and more adult Internet users are searching for healthcare related information than ever before.

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How Social Media Will Affect The Future of Audio Marketing

I didn’t know much about venture capitalist Mark Suster until I read Past, Present, and Future of Social Networking, a three part series he contributed to TechCrunch, which is further expanded on his blog Both Sides of the Table. What I gleaned is that he is not only experienced and accomplished,...

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On Hold Communication - The Original Social Media

With all the hype and buzz surrounding Social Media, many companies are scratching their heads trying to figure out its true ROI.  It seems every month there is a new online product or community that is gaining user acclaim and notoriety.  From the popular LinkedIn, Facebook, and Twitter to newer...

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