Sound Communication: The Holdcom Blog

What Gender Should Your Voiceover Be?

When you're investing time and energy into your marketing and creating new content, you want it to be effective. Every detail from the colors, used - to the voice has an effect on your audience. Choosing the right gender for your brand voice can be a tricky decision. We've created a list of...

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Is your Voiceover Talent Approachable as the Brand Voice?

First impressions have a lasting impact.  Everyone has a friend that when they first met, was totally unapproachable. Trust me, I know because for most of my college years, I was that friend! My friends didn't admit this to me until about 2 years into our relationship, and we still laugh about... Read More

Seize Your Marketing with Audio Marketing or Sonic Branding

A memorable marketing campaign increases awareness, value, and perception of the brand. Brand Image isn't developed by visual content alone, but by sonic branding. The higher the customer's awareness of your message, the more likely for it to impact their memory. Memory is exactly what makes a...

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