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While you're ramping up your Internet and social media budget, don't forget that many of your best customers or would be customers still reach you on the phone. How are you addressing that?
Do you remember that MTV show, Pimp My Ride? The basic premise was taking old, beat up cars and transforming them into beautiful, technology-infused, high-performance machines. They were some seriously “tricked out” cars.
Do you need a script for your phone system recordings? What kind of audio scripts are you looking for? Many people aren't sure; do they need a Message On Hold program? Voice Prompts for their IVR System or Auto Attendant? A Simple Voicemail Greeting?
As destinations, hospitality properties aim to attract visitors from all over the world. Being able to reach out to these potential guests is crucial to building a connection between them, your venue, and your brand.
In July of 2010, Matt Ridley, author of The Rational Optimist, gave a compelling lecture at TEDglobal about the mechanisms behind “how [we are] the only species that becomes more prosperous as it becomes more popular.”