Sound Communication: The Holdcom Blog

4 Ways To Make your Online Content More "Snackable"

How's your attention span? Can you pay attention for more than 10 seconds? Studies are saying...not so much. Our attention span seems to be shrinking, from 12 seconds in 2000 to 8 seconds in 2012. PLUS, 17% of internet page views last less than 4 seconds. Words, it seems, give us the most...

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Audio Marketing Script Tip: Brainstorm Correctly

Did you learn how to brainstorm when you were in school? Our teachers taught us how to work in groups and the right ways to resolve conflicts, but brainstorming techniques were rarely part of the curriculum.  So what is brainstorming?

Wikipedia says that Brainstorming is a group creativity...

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