Sound Communication: The Holdcom Blog

To meet your restaurant goals, you need to be able to position your facility to the appropriate market. A huge part of marketing has traditionally been "generational marketing" which still holds true to today. There are four current generations that are of the buying age: Traditionalists, Baby...

In Part 1 of Marketing Your Restaurant to Different Generations, you learned what each generation valued in a restaurant. If you didn't get a chance to read Part One you can check it out here. Now that we know what sets each generation apart, how can your restaurant market to each generation to...

 You sit down at a restaurant and what's the first thing you do? You take a look at the menu. A restaurant menu is not just a simple piece of paper, it's much more than that. Your menu design should reflect your brand, what your restaurant stands for and pull the guest in. A lot of psychology...

If you're reading this, you've already recognized the immense potential of your phone system's Music/Message on Hold capabilities. Not only are you providing targeted messages to your callers while on hold, you're reducing call abandonment and making the most of their time in queue. 

Your company’s IVR is the “first impression” callers get about your business. Recording your voice prompts in house may be a quick and affordable solution, but here’s a few reasons why that decision might not be the right one:

A guest blog written by Ronna Caras, President of Caras Training.

My brother has ten grandkids aged eight and younger and getting them together is funny, heartwarming and exhausting, just as you would expect. It is also a lesson on teaching.

Even when we are teaching children who are a lot older...

Holidays are the busiest time of the year. Not only for personal reasons, but many industries see increased traffic and sales due to "the most wonderful time of the year."  Most businesses cannot afford to lose sales during the holidays, making every interaction vital to a companies' success. In...

In life, imitation is the sincerest form of flattery. In business, getting a referral or testimonial, is the highest form of flattery, and is the currency on which you build your reputation. The better your reputation, the easier it is for your front-line staff to do their jobs and add to your...

Narration can add immense value to any eLearning experience. Not only does adding high quality voiceover add versatility to the existing footage, but also allows it to be utilized for a broader range of audiences successfully. Speech can affect the most primal aspects of learning to improve...