Sound Communication: The Holdcom Blog

Expanding Business Using Multilingual Marketing

Wouldn't it be awesome if everyone on the planet spoke the same language? Marketing to a global audience requires breaking language barriers.  As an expanding business, it's important that your customer support system and marketing materials are consistent. As an expanding business you can't...

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Video, Social Selling, and SMB's

December 11, 2015 Sioban Schmeding video

Small and Medium Sized Businesses (SMBs) are always searching for ways to improve conversions. In the past, it was sufficient to be skilled in the art of communicating with customers and prospects about their problems, and offering solutions to those problems. Back then, it was just a matter of...

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Need a Robust Hotel Marketing Strategy? Create Quality Video Content

June 02, 2015 Harvey Edelman video

You flip the light on, the room is clean, and the air is crisp, there are no unwanted surprises; only features and amenities that go above your expectations. You feel at home. You settle down, open the door to the balcony, and pour a drink. Your only worry is what great dining option to try...

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Hospitals Targeting Their Audience Using Video

April 28, 2015 Harvey Edelman video

Your hospital should implement the use of video as a part of your social media marketing strategy to capitalize on the massive opportunity to engage online visitors and drive new traffic to your website. However, there are specific things you want to think about.

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Video the Simplified Way to Explain Complex Healthcare Procedures

February 24, 2015 Harvey Edelman video

Many healthcare facilities show at least some video content. Often, it provides information about the facility, gives overviews of various health conditions, or gives tips on how to stay healthy. However, thats not all that video services for healthcare can do for doctors, patients, and...

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Enhance Customer Experience at Your HealthCare Facility

January 23, 2015 Harvey Edelman video

Many hospitals and clinics believe that their patients don't care about much aside from the doctor and staff they interact with, but this isn't an accurate perception. In reality, patients choose a healthcare facility the same way they choose to shop at a typical retail store. The overall ...

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Promote Your Company Using Web Video Production

December 18, 2014 Harvey Edelman video

Do you want your business to reach a wider audience? Have you hit a plateau in growth and need to amp up your website to gain more traffic and clients? If you're not using video you might be missing out. 

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Use Video Content to Promote Your Business

October 21, 2014 Harvey Edelman video

A famous quote states, "There is no greater agony than bearing an untold story inside you." This is true of people in general and entrepreneurs specifically as well as the businesses they run. For our purposes,though,  we might want to add that the story being told should be done so in as...

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Video: 4 Ways You Can Gain Momentum with Inbound Marketing

Content marketing is gaining momentum everyday. The challenge with content marketing is creating content that is interesting and relevant. Well here are some tips to not only increase traffic to your website but to increase leads. Leads can easily be converted into buyers if you are targeting...

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Building Your Brand With Online Video

Over the last few years, online video has grown to become an essential marketing tool. Many website visitors find videos extremely intriguing and useful, especially while making purchasing decisions. Companies around the world tailor their online videos to captivate, educate, and engage their...

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