Sound Communication: The Holdcom Blog

6 Blogs From 2013 To Enhance Your Digital Marketing

Digital Marketing continued to be on everyone's todo list in 2013.  Check out these 6 popular posts from our blog which cover all your digital marketing from your phone system, to your website, and beyond. They'll inspire you to complete every item on your marketing agenda.

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4 Ways To Make your Online Content More "Snackable"

How's your attention span? Can you pay attention for more than 10 seconds? Studies are saying...not so much. Our attention span seems to be shrinking, from 12 seconds in 2000 to 8 seconds in 2012. PLUS, 17% of internet page views last less than 4 seconds. Words, it seems, give us the most...

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Why Should I Color Correct My Online Marketing Videos?

April 30, 2013 Alan Del Tufo video, virtual tour

Have you ever wondered why movies and TV shows look so different from videos you shoot yourself? Back in the day the reason would be that they were shot on 2 totally different formats. While your personal videos were shot on VHS video tapes, movies and your favorite TV programs were shot on...

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How Not To Narrate: Why You Shouldn’t Do Your Own Virtual Tour Narration

Recently I attended a conference that had the usual fare of keynote speakers, break-out sessions, lectures and PowerPoint presentations. One of the presenters, in addition to providing a live, spoken commentary for his PowerPoint visuals, included a pre-recorded narrative (also in his voice)...

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7 Tips for Speaking On-Camera in Marketing Videos

There are many different kinds of online marketing videos. In some, you'll use actors to show a creative concept. In others, you might use a voice over talent to explain a concept. In additional videos, you might even feature your own staff and management. Each of these video types has its pros...

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How to Repurpose your Existing Message On Hold Content

So, you've written an eBook, White Paper, or Guide. You've chopped it up into a series of blog posts. You've created a video and webinar about the same content. With one idea, you've gotten a lot of bang for your buck, you savvy marketer you! Repurposing content is a great way to stretch your...

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How Real Estate Professionals use Technology to Stay Connected [Infographic]

Considering today's real estate market, it's more important for every real estate agent and broker to present themselves as a true professional. Your professionalism will need to be a part of every aspect of yourself, from your shoes to your online presence and beyond. How can you make sure...

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15 Places to Use Audio on Your Website

Using images on the internet is easy. Using sound for websites, on the other hand, is less obvious. However, internet audio is a powerful tool that you should use to enhance your website and your image. Here are 15 ways to incorporate audio on your website:

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9 Best Practices for Virtual Tour Audio

Adding audio to your virtual tour can make it more interested and engaging. To ensure you add audio that helps your tour and does not detract from your visual content, follow these 9 best practices:

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Holdcom University: Audio for Marketing and Customer Service

Did you know that, in addition to Sound Communication, we also write other free resources about using audio for marketing and customer service strategies? We have a collection of industry-specific guides, tips for creating programs, and slide presentations for visual learners. Are complete...

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