Sound Communication: The Holdcom Blog

Holdcom University: Audio for Marketing and Customer Service

Did you know that, in addition to Sound Communication, we also write other free resources about using audio for marketing and customer service strategies? We have a collection of industry-specific guides, tips for creating programs, and slide presentations for visual learners. Are complete...

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Ways Healthcare Facilities Can Incorporate Audio in Social Media

Using audio on social media sites can be a strategic way to reach a growing, tech-savvy customer base. Audio tweeting, podcasting, and creating informative video content are all ways to get your customers talking online. Virtual tours with engaging audio can help you bring virtual visitors into...

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Hospitality Industry Website Audio

Despite great strides in bandwidth and technology, the internet remains a visual space that doesn’t often make use of audio. When audio is used, however, it can help your website achieve major impact. Website audio can make your website stand out from your competition’s site while reinforcing...

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Museum Audio Marketing Trend: Personalized Audio Tours

The traditional museum audio tour is static: Visitors rent the tour, which comes loaded onto bulky audio equipment, and let the tour instruct their visit. If someone is more interested in modern art than Roman sculpture, they can skip through the Roman section but aren’t given the chance to...

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Where to Use Audio in Virtual Tours

A virtual tour with audio is more engaging than a silent tour. When you go on a tour in person, you see the sights while you hear the sounds. Tours are usually guided and led by someone who is knowledgeable about the area, like a student at a university or a docent at a museum. A tour guide...

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HOLDCOM Urban Exploration

February 18, 2011 Jeremy Fishman virtual tour

Whether we like it or not, we all can’t be world travelers; even if we manage to block off a weeks vacation, the office always has a way of invading our relaxation time.

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Virtual Tour Audio

Though the virtual tour has been around for a long time, many individuals and businesses have not yet incorporated audio into their presentations. I have seen many virtual tours where you are given a full 360 panaromic view of a brightly colored living room or kitchen - with no voice over to serve...

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