Sound Communication: The Holdcom Blog

Lessons from 4 Big Brands for Your Online Marketing Videos

One of the fastest-growing online marketing strategies brands are employing is creating highly-sharable videos. These videos not only highlight products or services, they also entertain, inform, and capture their audiences. Here are four companies - Facebook, Red Bull, Microsoft and Starbucks –...

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How Not To Narrate: Why You Shouldn’t Do Your Own Virtual Tour Narration

Recently I attended a conference that had the usual fare of keynote speakers, break-out sessions, lectures and PowerPoint presentations. One of the presenters, in addition to providing a live, spoken commentary for his PowerPoint visuals, included a pre-recorded narrative (also in his voice)...

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How to Choose the Perfect Voice Over for Your Video Production

When you're creating a video production for your business, there are two main areas of focus: Visuals and Audio. The visuals come naturally to most. You might feature on-screen talent, show charts and statistics, or share photos. The audio is often a bit trickier to get right. Background music...

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Google Translate, you're (still) not fooling anyone

I'll admit it: when I was taking French in college, I occasionally used the seemingly infinite Google Translate database to look up a word here or there, instead of thumbing through my dictionary. My success was great. There was actually a point in time when I could read French. But, of course,...

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How Punctuation Affects the way your Message On Hold Program Sounds

When you write for print, you can take a lot of risks with grammar and punctuation. When you write a script to be read out loud, the rules for "proper" punctuation change. Your Message On Hold program, for example, is written to be read out loud by a professional voiceover talent in...

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How to Add Audio to your Website

You've put a lot of thought into the way your website looks--but have you thought about how it sounds? Website Audio is a creative way to make your digital content more interesting and engaging. It's also easier than ever to add audio to any website page, even if you're not comfortable editing...

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7 Must-Have Elements of a Real Estate Professional's Voicemail Greeting

As a real estate professional, you're always on the go. Whether showing homes and apartments to a prospective client or staging a home for sale, it's likely that you're out of the office quite often. And for someone in real estate, out of the office is a good place to be. Unfortunately, it...

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Vocal Fry: The Next Big Trend in Voice Production?

Vocal Fry is also known as that creaky sound many people make at the ends of words or sentences. Recent research has found that the creaky voice phenomenon may be a growing speech trend in college age women. Check out what the Today Show reported about the growing pattern:

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Turn Your IVR System Into a Customer Service Strategy

Do you see your as a utilitarian component of your phone system? If you do, you’re right—it is. By helping to answer calls and appropriate route callers, it’s important that it works correctly and efficiently. With an automated system in place, voice prompts become the critical way you...

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Should I use a male or female voice for my phone system?

Why does the new iPhone personal assistant, Siri, have a female voice? Why do most Americans choose a female voice for their GPS, while Germans prefer a male? This CNN article describes some of the potential reasons for our gendered speech preferences. We discussed it recently in our LinkedIn...

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