Sound Communication: The Holdcom Blog

Is your Voiceover Talent Approachable as the Brand Voice?

First impressions have a lasting impact.  Everyone has a friend that when they first met, was totally unapproachable. Trust me, I know because for most of my college years, I was that friend! My friends didn't admit this to me until about 2 years into our relationship, and we still laugh about... Read More

The All Encompassing Customer Journey

Breaking the language barriers in business can be powerful if you serve more than a one language demographic. Taking the time to analyze the customer journey and ensure that you are reaching every available client in their respective language results in happier and more satisfied customers and...

Read More

5 Examples of Funny Voicemail Greetings & why you should avoid them

A funny voicemail greeting is one of those things that seems like a good idea...until you hear it time and time again. For business and professional life, a funny cell phone message just doesn't make sense. Here are 5 examples of funny phone greetings...and why you shouldn't use them on your cell.

Read More

The 5 Do's and 5 Dont's of eLearning Presentation Audio

Music. Narration. Dramatic Dialogue. Do you incorporate any of this kind of audio into your eLearning Presentations? There are a variety of ways to use sound in your online learning modules, all of which can enhance content and engagement. 94% of learning is influenced by sight and sound, and...

Read More

Professional Voice Recording Tips

Learn everything you need to know about recording a professional voice message from proper equipment, to correct voice inflection, to editing tips.

Read More

Improving Your E-Learning Presentation Using Audio

As E-Learning and E-Training web tutorials continue to grow in popularity, audio has become a critical component of these computer-based presentations. Learn effective and creative ways to use audio in your E-Learning presentations.

Read More

Emphasizing the right words for Professional Audio Recordings

Recently, we asked some of our voice talent some of their favorite tips for creating great recordings. Our voice talent Joan responded with a tip about correctly emphasizing words and how to know which words to emphasize when writing or recording audio marketing scripts. It all comes down to ...

Read More

Professional Human Voice: What the Public Wants to Hear

Are we neglecting the power of our own unique voice? Businesses across many industries are using computer generated voices to motivate their audience instead of reaching them through the authenticity of real human speech. Although synthetic speech is utilized in various business applications,...

Read More

Website Audio Can Improve Sales

Sales strategies have changed dramatically since the emergence of the Internet, while other technological advancements have provided increased efficiency, speed, and convenience for customers. More and more, consumers and business customers, rely on websites to learn more about businesses,...

Read More

Audio Solutions to Make Your Small Business Look and 'Sound' Bigger

Small businesses have the potential of getting lost amid competition from large-scale, high revenue businesses. These types of businesses are always faced with the question, "How do I make my business seem larger and distinguish itself among competitors?" Both professionalism and strategic...

Read More