Sound Communication: The Holdcom Blog

Vocal Fry: The Next Big Trend in Voice Production?

Vocal Fry is also known as that creaky sound many people make at the ends of words or sentences. Recent research has found that the creaky voice phenomenon may be a growing speech trend in college age women. Check out what the Today Show reported about the growing pattern:

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Happy 2012! ...How do Voice Over Talents Say That?

Happy New Year! And what year is it? 2012, of course… but is that “twenty twelve” or “two thousand twelve”? As we transitioned from the 1990s into the 2000s, people stopped saying the first two digits together (i.e. “nineteen”) and switched to saying the whole number (e.g. “two thousand”,...

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What Gender Should be Used for Your Phone System?

December 01, 2011 Juli Durante voice talent, tips, resources

Why does the iPhone personal assistant, Siri, have a female voice? Why do most Americans choose a female voice for their GPS, while Germans prefer a male? This CNN article describes some of the potential reasons for our gendered speech preferences.  It might be biological, it might be...

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Telling Voice Over Talent How to Pronounce Words

As you develop your Message On Hold, IVR announcements, and other audio marketing programs to be read by professional voice over talents, you will need to think about pronunciation. First, you will need to consider how your audience pronounces words. Most words have one or two acceptable...

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Ensuring Correct Pronunciations in Message On Hold Scripts

Speech is a largely unconscious process. We might think about what we want to say, but we intuitively know how to say certain words, acceptable volumes, and where to place pauses. Depending on where you live and what dialect of a language you speak, there might be differences in pronunciation....

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Professional Voice Recording Tips

Learn everything you need to know about recording a professional voice message from proper equipment, to correct voice inflection, to editing tips.

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How Many Voices? IVR Announcements vs. Messages on Hold

When creating programs for audio marketing for telephony, like IVR Announcements and Messages On Hold, clients have to make a choice of voice. Is a male or female right for me? Do I want someone who sounds peppy and fun, or does my business warrant a voice with a calm, soothing tone? When...

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How to Choose the Right Voice Over Talent for Messages On Hold

To have a successful audio marketing program, you have to have great audio. Message On Hold, a combination of appropriate music and effective content are the necessary audio components. Once you’ve scripted your messages (or had someone script them for you), you have to think about how they’ll...

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Emphasizing the Right Words for Professional Audio Recordings

Recently, we asked some of our voice talent some of their favorite tips for creating great recordings. Our voice talent Joan responded with a tip about correctly emphasizing words and how to know which words to emphasize when writing or recording audio marketing scripts. It all comes down to ...

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Professional Human Voice: What the Public Wants to Hear

Are we neglecting the power of our own unique voice? Businesses across many industries are using computer generated voices to motivate their audience instead of reaching them through the authenticity of real human speech. Although synthetic speech is utilized in various business applications,...

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