Website audio has gotten a bad rap. Many people think sound has no place on the internet, that web browsing should be a silent experience.
A new study released by research firm Gartner says 10 - 15 % of online reviews will be fake and paid for by companies by 2014. The rise in fake reviews shows a definite lack of integrity in the business community and will leave consumers unsure of how to trust 100% of these testimonials. But...
You've put a lot of thought into the way your website looks--but have you thought about how it sounds? Website Audio is a creative way to make your digital content more interesting and engaging. It's also easier than ever to add audio to any website page, even if you're not comfortable editing...
Using images on the internet is easy. Using sound for websites, on the other hand, is less obvious. However, internet audio is a powerful tool that you should use to enhance your website and your image. Here are 15 ways to incorporate audio on your website:
Despite great strides in bandwidth and technology, the internet remains a visual space that doesn’t often make use of audio. When audio is used, however, it can help your website achieve major impact. Website audio can make your website stand out from your competition’s site while reinforcing...
Search engines can read. They read your website, determine what your content is, who is linking to your site, and how many times you use certain words. However, search engines cannot watch videos, look at pictures, or play your audio files. Here’s the dilemma: If you want customers to find...
A virtual tour with audio is more engaging than a silent tour. When you go on a tour in person, you see the sights while you hear the sounds. Tours are usually guided and led by someone who is knowledgeable about the area, like a student at a university or a docent at a museum. A tour guide...
Sales strategies have changed dramatically since the emergence of the Internet, while other technological advancements have provided increased efficiency, speed, and convenience for customers. More and more, consumers and business customers, rely on websites to learn more about businesses,...
Websites have become essential parts of brand messaging. They’re the space where a company lays out their products, their philosophy, their history, and more. Audio branding, also called sound branding and sonic branding, is the process of using audio to enhance brand image. Essentially, in...