Sound Communication: The Holdcom Blog

Paradigm Shift to On Hold

paradigm shift, message on hold, VoIP, voice over industryAccording to an Infonetics Research study, “the VoIP service market weathered the economic turmoil of the last couple of years, and, with increasing customer adoption, reached $49.8 billion in 2010.”

Business VoIPs are “growing at faster rates [than residential services]….SIP trunking had a breakout year with 143% revenue growth in 2010,” says Diane Myers, directing analyst for VoIP and IMS at Infonetics Research.

Even in this volatile economy, VoIP services are vital in running a business. Providing professional customer service is the linchpin of stable infrastructure. The best way to monetize your on hold space is to fill the silence with important company announcements or entertaining facts about your industry.

More than ever, the on hold space is being realized as a powerful marketing tool. Placing licensed music on hold isn’t just a “place-holder” – it is a “make-it-or-break-it” decision for brand loyalty. Hopefully, this paradigm shift will continue as more and more businesses discover the importance of professional  Message On Hold announcements and IVR systems.


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Tags: marketing