Going Green. Saving Money. Getting Tech Savvy. These are some of the many reasons why businesses choose to send eGreeting cards in lieu of traditional paper cards. If you are considering sending an eGreeting card this year, follow these steps to make it the best it can be:
- Choose a great image. Whether you’re sending out a thanksgiving card with your staff “dressed up” like they’re at the first thanksgiving or want a more conservative look, select an image for your card that will impact your audience. Decide if you want customers to smile, laugh, or say “aw,” and then find an image that makes you do the same. You can use stock photography, take a picture of your staff, or even draw a doodle.
- Write a message. Whatever you decide to write, make sure it complements the image you’ve selected. Don’t mix a funny card with an overly serious written sentiment. Overlay the text with the image you’ve selected, and consider having it read out loud by a staff member or professional voice over talent.
- Add audio. The benefit of sending an eCard instead of a traditional paper card is that you can make it a multimedia card. By adding audio, from background music to messages from individual staff members, you can make your card more engaging, powerful, interesting, and unique. Some complain that eGreetings don’t have the same personal feeling of physical cards, but including a human voice mimics the nostalgic feeling paper often brings about. You can use a professional voice over talent to record your greeting or ask your staff members to record their own voices using smartphones. Staff recordings can be edited by professional audio producers for a truly great sound.
- Host the card on your website. This will increase SEO and makes the card more accessible. Plus, you’ll always know where to find it. If you want to be able to embed it in multiple pages, consider uploading it as a video on YouTube or another video sharing site.
- Create buzz. Don’t create a card and hope people will find it, be sure to create a buzz about it. You can put it on the main page of your website, post it to your blog, link to it from Facebook, Twitter, and other social media sites, and send it in an email. Don’t be afraid to give your content great exposure!
Despite not being physically touched or held, an eGreeting card can be an effective way to reach your clients and customers during important times of the year. Incorporating audio with your visual content can lend an unexpected, personal touch to a virtual card.