We all know about many different kinds of businesses using social media from stores to social justice organizations but hospitals have also jumped on the bandwagon. There are many reasons for hospitals using social media, but here are four great reasons why.
- Keep Patients in the Know: Hospitals have a great wealth of information from data on new research studies to new medical products. It can serve as a vital resource to keeping the public informed about important medical information. According to Healthcare IT News, "social media can be a very effective means of disseminating information quickly..."
- Create Relationships with Patients: Hospitals are not only great resources for information but also create valuable connections with patients. Hospitals can use it in order to get instant feedback about how satisfied customers are with their service and hear from people who had great experiences at the hospital.
- Educate!: According to Healthcare IT News, "approximately 60 percent of Internet users report using the internet to look for healthcare information." You can use this knowledge to your advantage by posting relevant healthcare information on your site and therefore attracting people to your Facebook page.
- Come Across As The Expert: As a hospital you want to come across as an expert to your current and future patients. According to an interview conducted with Lee Aase, the director for the Center of Social Media at Mayo Clinic in Healthcare Finance News, YouTube allows you to "highlight...areas of expertise and focus" and "communicate in much more depth."
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Now that you know all the benefits of social media for hospitals, it's time to get started!