Our world has become increasingly more digitized and with that has come a greater focus on the visual. Whether on social media (Instagram) or home entertainment (TV’s with OLED and 4K technology)--we are used to being visually stimulated. Now your average company presentation, with its tired...Read More
Ever hear that one song, and as soon as it comes on you want to start dancing? The affect music has on our brains is undeniable. Music affects our brains so much that it has become popularized for therapy. Parents have even been encouraged to teach children how to play an instrument to increase...Read More
We often get inquires about using popular music on hold. Of course, you can certainly use whatever type of music you want on hold, but be warned you must have proper permissions and licensing. Music licensing is no joke! I’ve taken the time to share a guide of what is required to play music on...Read More
While the old train of thought was to keep customers in your store longer to increase a chance of purchase, a keen observer of how their business works will notice that isn't always true. Often it's more a case of the customers speed in moving through a store. In that area, selecting the right ...Read More
The customer experience begins with the first interaction of your brand or organization. If your customers are engaging with your company in a physical space, like a store, restaurant or waiting area their experience will be positively or negatively impacted by the quality of the environment. ...Read More
There are a lot of components to a great business. Great customer service, a great location, and a great product are all key factors in determining the overall success of your business. But one often overlooked feature that can keep customers returning is the right choice of overhead music. From...Read More
We all have been in stores and restaurants where some type of music is playing in the background. Sometimes we like it and sometimes we don't. So, how do you go about choosing the right business music for your company?Read More
Music is often thought of as just for entertainment but it can also be used to accomplish other objectives. Generally, overhead music plays in background of production facilities, retail stores, restaurants and offices to manufacture certain desired attitudes and behaviors among employees and...