Sound Communication: The Holdcom Blog

Script Tip: How to Write Overhead Announcements for Your Small Business

Are you utilizing your Overhead Announcements to the best of their ability? If your business has an overhead sound system and you'd like to add overhead music or personalized messages, it’s important to play what’s relevant and interesting to your customers.

Read More

How to Choose Appropriate Overhead Music

Music has endless variations—genres, tempos, time periods, instruments, vocals—all of which appeal to different people and have differing impact. When deciding what kind of background music to play in a retail store, fitness center, hotel, or other property, it’s important to keep in mind...

Read More

How to Use Overhead Music and Announcements in Your Fitness Center

Fitness centers often run into a few problems when playing overhead music or announcements. First and foremost, background music must be legally licensed to ensure these facilities don't incur fines. Additionally, programming overhead announcements can be tricky, because the right message has to...

Read More

My Overhead Music Experience at the Mall

Sound can be a powerful tool in marketing strategies. In retail setting specifically, overhead music can have tremendous impact. As it turns out, the absence of music can also be a powerful factor in consumer buying decisions. I personally noticed the effects of retail store background music on...
Read More

Is Overhead Music Right for Me ?

Overhead music is a powerful tool that is often neglected by businesses. In a brick and mortar facility, like a fitness center or retail store, appropriate overhead music can really set the tone for the customer experience. In a more general business environment, appropriate overhead music can...

Read More

Message On Wheels — Audio in Motion for Hospitality

The Message On Hold concept is this: take the silent, passive telephone on hold time and turn it into an active period of marketing to a captive audience. In real life, as on the phone, there are sometimes unavoidable periods of wait time. If your hospitality venue provides transportation...

Read More

Overhead Music Sets the Tone [Infographic]

I was at the supermarket the other day, and I was feeling kind of uncomfortable. I couldn’t put my finger on why I had such an odd feeling, until an overhead announcement broke the silence. “That’s it!” I thought to myself, “It’s completely silent in this store.” Shopping in the ultra-quiet...

Read More