Sound Communication: The Holdcom Blog

Inside Professional Virtual Greeting Messages

October 10, 2018 Jeremy Fishman greetings, website

Last night, my mother told me to check my email, and I knew from the poorly disguised grin that I had another gimmicky “greeting card” waiting for me. The cards tackle the human psyche as if we are creatures of binary emotional existence: vulgar humor or molasses-sweet.

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4 Killer Examples of Website Audio Done Right

October 01, 2013 Juli Durante video, tips, website

Website audio has gotten a bad rap. Many people think sound has no place on the internet, that web browsing should be a silent experience.

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How to Ensure Your Online Reviews are Authentic

A new study released by research firm Gartner says 10 - 15 % of online reviews will be fake and paid for by companies by 2014. The rise in fake reviews shows a definite lack of integrity in the business community and will leave consumers unsure of how to trust 100% of these testimonials. But...

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How to Add Audio to Your Website

August 21, 2012 Juli Durante marketing, tips, website

You've put a lot of thought into the way your website looks--but have you thought about how it sounds? Website Audio is a creative way to make your digital content more interesting and engaging. It's also easier than ever to add audio to any website page, even if you're not comfortable editing...

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Hospitality Industry Website Audio

Despite great strides in bandwidth and technology, the internet remains a visual space that doesn’t often make use of audio. When audio is used, however, it can help your website achieve major impact. Website audio can make your website stand out from your competition’s site while reinforcing...

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How to Get SEO Credit for Website Audio (and Video)

October 04, 2011 Juli Durante marketing, tips, website

Search engines can read. They read your website, determine what your content is, who is linking to your site, and how many times you use certain words. However, search engines cannot watch videos, look at pictures, or play your audio files. Here’s the dilemma: If you want customers to find...

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Where to Use Audio in Virtual Tours

A virtual tour with audio is more engaging than a silent tour. When you go on a tour in person, you see the sights while you hear the sounds. Tours are usually guided and led by someone who is knowledgeable about the area, like a student at a university or a docent at a museum. A tour guide...

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